Comments on: Landing Page Optimization: Lesson Learned by Watching Jesse James is a Dead Man

By: John Hoff

John Hoff — Fri, 09 Oct 2009 06:18:37 +0000

Hey Keith – glad to know my title worked!

People definitely browse in F shapes (read this article for more info on scanning sites) on websites.

It’s all about knowing your audience. If your audience are primarily bloggers, you know content will be important and that should go on the left. If, however, your target visitors are shoppers, they’ll probably be looking for a menu on the left.

By: Keith Davis

Keith Davis — Thu, 08 Oct 2009 19:11:14 +0000

John… great title for a post, I had to read it just to find out what it was all about.
I understand that there have been some eye movement studies done on people looking at web pages and they show a regular pattern.
Most of us start top left and look around that area, in a sort of F shape.
Lots of blogs have an eye catching graphic or photo in that location.
Keith Davis´s last blog ..easy peasy!

By: John Hoff

John Hoff — Fri, 17 Jul 2009 14:52:03 +0000

Hi Jim. Keeping a clean blog is good. My challenge is I always try to tell everything, so I have to watch myself.

Good luck with the AdWords campaign. You might already know this, if so, disregard – remember, Google likes to see links maybe down at the bottom which talk about “disclosure” and “conditions” / “Terms of Service”.

Google not only wants to return highly relevant websites to people who use their search engine, but they also want to return safe websites.

By being transparent and providing disclosures, your landing page quality score will go up which in turns means you may pay less per click.

Read here for more.

Maybe I’ll write an article on it. I’ve been meaning to write some PPC articles anyway.

By: Jim Gaudet

Jim Gaudet — Fri, 17 Jul 2009 11:12:52 +0000

I want to keep my blog clean. On another business I have, we are going to create landing pages for our adwords campaign.
Jim Gaudet´s last blog ..Firebug for Web Development