I’m currently working to make our site much more user friendly and simple due to user feedback and testing. That’s definitely the way to go.

I’m a fan of making things easy to find. It’s a tough balancing act of exposing more than just the tip of the iceberg, while keeping things simple. Less is sometimes more, but then again, sometimes less is … well, just less

I do need to invest more in user experience patterns and I will at some point, but for now I tune and prune based on feedback and testing.
J.D. Meier´s last blog ..Finding a Way to Do the Things You Hate